Doodie Stark is an award-winning independent fashion retailer known for curating contemporary womenswear, unique jewellery, and premium brands. With a strong physical retail presence and a growing digital audience, the brand blends personal in-store service with a refined online shopping experience.
Monthly Online Visitors
Rated Customer Experience
Repeat Customer Rate
Sale Campaigns
The Chalange
Doodie Stark needed a digital storefront that reflected the same premium, personal experience customers receive in-store.
The challenge was to manage frequent seasonal collections, sales campaigns, and brand storytelling, while maintaining performance, usability, and a visually calm yet fashion-forward design.
The platform also needed to support editorial content, promotions, reviews, and seamless navigation across categories such as dresses, jackets, knitwear, and accessories.
What did
TBA do
We designed and developed a modern fashion e-commerce platform that balances editorial storytelling with high-conversion shopping flows.
Our focus was on clean UX, intuitive category navigation, promotional flexibility (sales, collections, campaigns), and maintaining brand elegance across desktop and mobile experiences.
The Results
- Built a scalable fashion e-commerce architecture
- Implemented seasonal collections & sale campaigns
- Integrated blog and editorial content
- Optimized performance for high-traffic sale periods
- High Repeat Customer Rate
