TBA partnered with Crafe, a cafe aiming to be a community hub for remote workers and casual meetups. The strategic objective was to create an identity that felt both contemporary and cozy, appealing to a modern audience tired of traditional, stuffy coffee houses. We explored concepts centered around connection, creativity, and the energy of urban life. The resulting logo is a versatile mark that works equally well on a coffee cup and a storefront, successfully establishing Crafe as a fresh and inviting “third place” in its neighborhood.