Our partnership with Orbis, a hotel group, centered on creating a logo that reflected their global standards of service and distinctive architectural style. The strategic goal was to develop a mark that felt both expansive and intimate, promising a consistent, high-end experience for an international traveler. We conducted a competitive analysis of the hospitality sector to find a unique visual space. The emblem we designed conveys a sense of seamless, round-the-clock service and refined comfort, effectively positioning Orbis as a sophisticated and reliable choice for discerning guests.