TBA was enlisted by VAD, an emerging streetwear-inspired clothing brand, to create a logo that could serve as a versatile badge for their apparel. The strategic focus was on achieving a balance between urban edge and minimalist design that would appeal to a fashion-aware audience. We explored typographic solutions and iconic symbols that could be easily adapted for tags, labels, and graphic tees. The resulting mark is a sleek, modular logo that embodies their aesthetic and provides the flexibility needed for their product line and marketing materials.